Founded in 2011, STM BRAND (Jiangsu Shitong Lixiao Culture Media Co., Ltd.) is committed to becoming China's leading producer, connector, and disseminator of high-quality brand innovation content. The company's slogan is "Becoming a better version of ourselves, achieving a better organization," and its vision is to become a leading campus culture builder in China. STM has been deeply involved in the field of university brand culture for many years, possessing profound knowledge of university cultural brand building, promotion, and maintenance. It has accumulated extensive practical experience and formed a systematic strategy and model for university cultural brand operation. Currently, it has partnered with universities such as Nanjing University, Southeast University, Hohai University, Nanjing University of Science and Technology, Nanjing Agricultural University, Nanjing University of Aeronautics and Astronautics, and Nanjing Normal University. The company's business covers five areas: brand services, film and television production, public relations activities, MOOCs (Massive Open Online Courses), and PGC short videos. The School of Arts has completed numerous projects, including visual design for Nanjing University's 2020 and 2019 admission notices, the 2019 Hong Kong study abroad program, Nanjing University's symphony celebrating the centenary of the founding of the Communist Party of China, Southeast University's opening ceremony, Hohai University's graduation exhibition, and Nanjing Agricultural University's "Our Journey is to the Stars and the Sea" welcome exhibition. It has also produced film and television productions for Nanjing University's 2020 "New Youth: Studying Party History" series of Party lectures and "Flying South: A Dream That Can Fly," Southeast University's 2021 admissions promotional video, and Southeast University's "Mechanical Intelligent Manufacturing" practical MOOC, as well as exhibition hall designs for various departments.

While globalization brings opportunities to businesses, it also presents challenges. How to improve a company's core competitiveness to adapt to the ever-changing external environment has become a constant concern for entrepreneurs. To better serve alumni businesses and strengthen mutual exchange and cooperation among alumni businesses and between alumni businesses and the university, the School of Arts, adhering to the principle of "resource sharing and serving alumni," provides alumni businesses with a platform for showcasing their businesses, building bridges, promoting collective development, and creating an alumni development community.